Formflow SaaS
SaaS
Click me to open preview
ROLE
Designer & Developer
CLIENT
NDA
OVERVIEW
As Formflow's product lead designer I owned this end-to-end — UX flows and design system in Figma through to the live Framer marketing site.
THE CHALLENGE
Explain an AI product in one screen
Interactive lead funnels are hard to picture. The site had to demo the product’s value in seconds and stay consistent with the in-app design system.
THE APPROACH
One design system, product to site
I defined UX flows and the component system for the product, then carried the same tokens into the Framer marketing site so the brand feels identical before and after signup.
THE OUTCOME
A coherent product and a converting site
Formflow shipped a unified experience: app and marketing site share one visual language, and the site drives directly into free-tier signup.
CLIENT FEEDBACK
Like what you see?
Formflow SaaS
SaaS
Click me to open preview
ROLE
Designer & Developer
CLIENT
NDA
OVERVIEW
As Formflow's product lead designer I owned this end-to-end — UX flows and design system in Figma through to the live Framer marketing site.
THE CHALLENGE
Explain an AI product in one screen
Interactive lead funnels are hard to picture. The site had to demo the product’s value in seconds and stay consistent with the in-app design system.
THE APPROACH
One design system, product to site
I defined UX flows and the component system for the product, then carried the same tokens into the Framer marketing site so the brand feels identical before and after signup.
THE OUTCOME
A coherent product and a converting site
Formflow shipped a unified experience: app and marketing site share one visual language, and the site drives directly into free-tier signup.
CLIENT FEEDBACK
Like what you see?
Formflow SaaS
SaaS
ROLE
Designer & Developer
CLIENT
NDA
OVERVIEW
As Formflow's product lead designer I owned this end-to-end — UX flows and design system in Figma through to the live Framer marketing site.
THE CHALLENGE
Explain an AI product in one screen
Interactive lead funnels are hard to picture. The site had to demo the product’s value in seconds and stay consistent with the in-app design system.
THE APPROACH
One design system, product to site
I defined UX flows and the component system for the product, then carried the same tokens into the Framer marketing site so the brand feels identical before and after signup.
THE OUTCOME
A coherent product and a converting site
Formflow shipped a unified experience: app and marketing site share one visual language, and the site drives directly into free-tier signup.
CLIENT FEEDBACK